But of course that doesn't seem to transfer that well to selling hardware.
Why so aggressive?
There is a clear reasoning for this strategy. People and especially press talk more about the product.
Btw, I think Snapchat is quite intuitive. Some features might not be easy to find or to know about. But once you know it is very intuitive and fast to use them. I think it is similar to Vim, if you don't know anything about Vim you cannot even quit Vim but once you know all the stuff Vim is one of the most intuitive editors because UI and most commands are well designed.
If you can't use a product right away without help then it is not intuitive by definition. However it doesn't mean you won't like it if taught how to extract value.
For instance it's not intuitive to deep fry a banana and then put salt on it before eating it, but I'm quite certain you will finish the plate once you try it.
