I can't even conclusively tell the difference any more.
A) Noticing a woman's beauty when you first encounter her.
B) Making a 'valuation' of a woman 'solely' based on her looks.
What's really deeply disturbing about the above is the mind-control aspect, driven by shame. Not only must you censor your words, but you must also hate yourself for your involuntary thoughts. This is total ideological possession, as Peterson puts it.
And it's so, so familiar. I swear, soon enough progressive men will be wearing chastity belts to help banish impure thoughts, or hair shirts to make up for their privilege. I am not even sure I'm joking.
EDIT: Just to add that your comment's two halves are not logically connected. Even if we do act in this way, it doesn't make it a "critical part of what we are", or if it does, there is no reason that "critical parts" cannot be altered if need be. In the early 19th century most people would have thought that a 10 hour working day was too liberal - an 8 hour working day would have been unthinkable; but that "critical part" of people's way of perceiving society was not set in stone, as it turned out.