The timeline is really, really significant here. Did they initiate this back in 2013? 2015?

My company has seen a remarkable shift in trust for online services change the last two years. Was Dropbox ahead of this curve? Were they someone who brought this change in mentality around?

This blog article is crap because without a basic sense of _when_ it could be that they were riding the coattails of other industry leaders. Or they were leading the charge.