Oh really? I gave up using Uber when I watched a ride go from $9 to $22, then back down to $12 after I killed the app and reopened it. Lyft pulls much the same shit, but killing and reopening will get me within a few cents of that initial $9 price.
Ultimately, it just means I set my life up such that neither Uber or Lyft can hold me hostage with insane spikes in pricing. Thus I bike and drive more than I'd like.