World's largest advertiser cut spending on digital ads by +$100M – sales up (opens in new tab)

(businessinsider.com)

2 pointslingben8y ago2 comments

2 comments

Significant that these were probably ads that didn't drive you to an online purchase. Just ones that were supposed to boost your brand and culminate in a purchase later, maybe offline.

Results would be hard to gauge if you do a lot of that. Like running brand awareness on TV, radio, billboards, and online...for the same product. Which one is working?

jakejohnsen8y ago

That has always been the rub.

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” John Wanamaker (1838-1922)

Of course, Wanamaker did not really know what percent of his advertising worked either.

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