I agree with you, but I'm apples/applesing that service with an HSM and deliberately keeping the interface minimal, just for the sake of argument. The subtext is my worry that normal developers on HN don't really understand why HSMs are operationally secure --- minimal attack surface, not magic hardware.
FWIW I was concerned folks would get caught up on the password storage use case since so many are familiar with that problem. The crux of the idea of crypto-anchoring is to segment crypto operations in to dedicated microservices and use those minimal microservices to do per record encryption, decryption, or signing. HSMs are a natural extension to those microservices if you have budget.