> IMO, the iTunes password should be eliminated entirely.
Whoa whoa whoa - hold on there. Your ‘iTunes password’ protects purchases in the App Store and iTunes media stores, access to the iCloud website, your iCloud email, iMessages, app data such as notes and contacts, third party app data, and freaking backups of your entire device.
What exactly would you suggest Apple do to eliminate that account? You might as well say that google should eliminate their gmail passwords, or that Dropbox should eliminate the account password.