This is some weird kickstarter hybrid analogy... Basically you can fund a kickstarter for some reward (typically the product), say a sous vide machine or an oculus or a video game.. Maybe in the future these will be worth more than what you paid. Nominally if you et a sous vide machine for $50 but they sell for $200 later, then you could make $150. Now you could say here that you get a set of bits that might be useable in some network and might be worth more later? I dunno. Clearly the sous vide machine is not a security.. I guess b/c it has utility for heating water.. even if a limited amount of sous vide machines are ever made. The tokens have no utility until some other product/platform/network exists in which to use them? It is a weird argument.