They built a system that does this at scale: 1) collects and organizes the right data and spits out analysis -- this can be painful from the many times I've done it. Investment banks hire armies of young analysts and pay them six figures to do this at scale 2) made it self-serve for entrepreneurs seeking funding -- not having to do the CRM/pipeline mgmt process associated with private investing is a massive efficiency improvement. VCs hire associates and partners and pay them handsomely to do this at small scale (hundreds of deals seen / year / professional)

As someone who has done a lot of private investing, the value here is obvious and substantial for the investors and the entrepreneurs.