"in which the laws and forces of supply and demand are free from any intervention by a government, price-setting monopoly, or other authority."
It would be awesome if we actually had a choice of provider, however you're generally limited to whatever ISP's 'turf' you fall into.
https://en.wikipedia.org/wiki/Free_market
EDIT: I just reread you comment and you're not claiming it's a free market <apologies>