I'm probably in the minority but I'd pay higher prices for better treatment of employees and better quality of product/service (which I do think Amazon needs to improve upon as well in terms of its third party seller operations).

I also like going to restaurants where there's a required 20% gratuity that gets distributed to all staff and helps pay for employee benefits. I think the overall service, interactions, and experience are far better at those restaurants and I'm happy to pay for it.