With all that bad developments in tech, why don't we build the light net?

There is so much criticism about Facebook and Google and the open web is clearly in danger. Instead of fighting a fight without hope, why don't we start to build an infrastructure and community that delivers the original promises of the internet?

Let's assume we would start over today with all what we know, what would be the principles of a light net and how can be kickstart it?

My first suggestion is that it should be geared towards the needs of communities, not individuals and that it should involve people without a technical background right from the start. It should be based on transparency and accessibility and organizations that subscribe to it should subscribe to these values, too.

Hope this can trigger some discussion, as I am tired of just talk, no action. I think HN has all the capabilities to make a change here.