it is also that they pursue features just for the sake of it. things get moved arund in the iPad from release to release for no good reason, often going backwards in usability. every release i have to relearn simple things like how to manage the screen brightness. i really wonder what they are thinking internally other than “we need to shake things up to make it appear we’re doing something with stale products”.
It seems phones and tablets have reached the stage where laptops were maybe 15 years ago. All the major features are done and innovation is pretty much over. So they have to make a lot of cosmetic changes that look like activity.
