The DEC Employee Handbook made a big deal out of Doing the Right Thing. Obviously that was subjective, frequently debatable, and sometimes just a pain in the ass - but it was a guiding principle for engineers of that generation, and for engineers who became managers.
And it produced some outstanding engineering and innovation.
Because it actually means "Do the best work you can, for your own self-respect, and also because you respect your users."
That's light years away from "Screw as much money out of your customers as you can, as many overtime hours out of your developers as you can, and if the product is broken - who cares if the money keeps coming in?"
