I just experienced this with a bike I bought my wife on Amazon. Amazon offered free assembly at a bike shop about 5 miles from my house. The bike was shipped to the shop, I was notified it arrived, and 3 days later I got a notice it was ready for pickup. The shop was friendly about the exchange and we ended up buying several accessories while we were there.
This works when Amazon picks a bike shop to do the assembly but often times they use independent contractors that have absolutely no clue how to assemble bikes. I've seen forks put on backwards, handlebars upside-down, real nightmares.
