[1]: https://github.com/gregglind/addon-wr/graphs/contributors
"Looking Glass is a collaboration between Mozilla and the makers of Mr. Robot to provide a shared world experience."
It doesn't matter who technically coded it. "Mr Robot marketing department" was obviously deciding about its existence, behavior and content -- if that description is true.
But looking at the source of the extension, I find the following URLs inside:
https://www.red-wheelbarrow.com/forkids/
https://red-wheelbarrow-stage.apps.nbcuni.com/forkids/activi...
So it seems it is some marketing, the question is which company now, and do they change?
An art director and copywriter sat in a room together over two days and came up with lots of different ideas to generate PR for Mr. Robot. They presented the ideas to a creative director, who went through the work and picked the one he felt was most suitable. They presented it to the client, who supported the idea.
There would have been some line of communication from the creative agency, whoever owns Mr Robot, a media/PR agency and Mozilla. The idea was bought by the client, had the agency liaise with media/PR, got in touch with Mozilla with an undisclosed donation and the add-on was coded.
