It saddened me when Amazon absorbed Whole Foods. I still shop there because I like the breakfast bar, and there's a limit on what we can actually do as consumers. I realize it's all symbolic as you can't actually "vote with your dollars" as the libertarians would have you believe.
But still, I hope this is all Munster vaporware blowing out his ass. I'm sure there'd be serious FTC issues with a merger that large. Then again, the FCC did just ditch network neutrality and both companies are large enough they can probably lobby whoever they want to make such a transaction go through.