Snapchat Data Lorenz (opens in new tab)

(scribd.com)

23 points_nvs8y ago10 comments

10 comments

Kinda surprised 4th of July hits them so hard. Wonder what Thanksgiving/Christmas looks like.

Looks like a logging outage for it to be that dramatic of a drop.

I would love for someone to explain in english what each of the metrics means. I'm not sure what the difference is between "Daily Viewed Snaps Unique Users" and "Daily Viewed Snaps." Thanks.

victorvation8y ago

"Daily Viewed Snaps" is a media metric — the number of media items opened — which means that a single snap sent to many people is counted multiple times. "Daily Viewed Snaps Unique Users" is the number of unique users who viewed a snap, i.e. a user metric.

zitterbewegung8y ago

If you view a snap twice that will increase daily viewed snaps by 2 but daily viewed snaps unique users will increase by one.

jefb8y ago

These are interesting, but many are tough to really grok without being normalized by DAU's

a13n8y ago

Looking flat but honestly not as bad as I thought it'd be

orliesaurus8y ago

and we all believe this is a leak because it's on scribd, right?

rwc8y ago

Corresponding article: https://www.thedailybeast.com/this-is-the-data-snapchat-does...

minimaxir8y ago

The data in this submission was used in that article, so this submission is a dupe of: https://news.ycombinator.com/item?id=16107183

j / k navigate · click thread line to collapse

10 comments

derwiki8y ago

Kinda surprised 4th of July hits them so hard. Wonder what Thanksgiving/Christmas looks like.

victorvation8y ago

Looks like a logging outage for it to be that dramatic of a drop.

dopamean8y ago

I would love for someone to explain in english what each of the metrics means. I'm not sure what the difference is between "Daily Viewed Snaps Unique Users" and "Daily Viewed Snaps." Thanks.

victorvation8y ago

zitterbewegung8y ago

If you view a snap twice that will increase daily viewed snaps by 2 but daily viewed snaps unique users will increase by one.

jefb8y ago

These are interesting, but many are tough to really grok without being normalized by DAU's

a13n8y ago

Looking flat but honestly not as bad as I thought it'd be

orliesaurus8y ago

and we all believe this is a leak because it's on scribd, right?

rwc8y ago

Corresponding article: https://www.thedailybeast.com/this-is-the-data-snapchat-does...

minimaxir8y ago

The data in this submission was used in that article, so this submission is a dupe of: https://news.ycombinator.com/item?id=16107183

j / k navigate · click thread line to collapse