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0 pointsx0x08y ago0 comments

Because youtube attracts a lot of brand advertisers: think Cheerios, Volvo, Swiffer, etc. These ads are designed to create awareness of the products and to create warm feelings for the brand. Hence cute kids eat Cheerios or Volvo brags about safety or Swiffer shows how easy it is to have an immaculate mansion.

All of the above dread showing up next to eg some jackass going to a suicide forest and showing a dead person for kicks. Showing ads primarily against bigger videos means youtube has a chance to check the content. ie so-called brand safety.

See how the ad industry views the changes:

http://www.adweek.com/digital/youtube-is-finally-addressing-...

0 comments

zimpenfish8y ago

> Showing ads primarily against bigger videos

Which does fall down somewhat when the jackass going to a suicide forest is one of the biggest creators (estimated 4th highest paid in 2017) -and- was a Preferred Partner.

> means youtube has a chance to check the content

Sure but they apparently approved his suicide forest video.

https://www.polygon.com/2018/1/9/16869430/youtube-logan-paul...

"[...] YouTube moderation team had reviewed Paul’s video and deemed it acceptable."

prepend8y ago

It helps a lot against all the ISIS videos that show ads where Google is getting a lot of heat in Europe.

AstralStorm8y ago

Yes, because figuring out if you are actually sponsoring terrorism is hard. /s

No, the thing is advertisers do not want their brands associated with thing x. YouTube already has automated classifiers for demonetization. This is recognition that these classifiers do not work - from the side of advertisers.

Google could tell them "deal with it" and they'd probably oblige. The manual side was Google Preferred program.

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wafflesraccoon8y ago

Source? I would like to read more about this.

z3t48y ago

Those brand advertisers really destroyed advertising on the web, with the help of bot clickers ... Pay per click !? Great we don't want clicks ... I got 1000 clicks! Nope, all bots! Advertising went from fully automated to fully manual. There's billions of dollars wasted on manual marketing, and I know many have tried, but if you can make advertising fully automatic again, there's your unicorn startup!

darepublic8y ago

I'm sure there are ways to detect real clickthrough vs fake? (via monitoring the behaviour of the visitor upon clicking through) Why isn't this the magic bullet (or unicorn) you speak of.

jacksmith210068y ago

It is hard with video because of the bandwidth needed to fake video views. Plus Google has logged in accounts often for YT which helps with detecting if a bot.

bryanrasmussen8y ago

Yeah, but wasn't jackass in suicide forest a high-performing video?

x0x0OP8y ago

And as per the article, Google is now going to have a human being watch all those videos.

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