We need a concentrated effort to move solutions like Ghostery and Ad Block Plus up the chain, from the browser in to the router. And we need to make it user friendly and sexy.
And for what it's worth, I don't like in Ghostery, a plugin I run to try and stem the tide of tracking, how many times it begs me to send usage data and create an account. That's literally the opposite of why I downloaded you, Ghostery.
I rolled with the Badger for a while, but I've moved away from it and toward a more network wide approach. Can't install plugins on my devices, and I don't want thirteen different browsers on my tablet. And my Xbox is stuck with Internet Explo-- I mean Microsoft Edge -- so I need a more comprehensive solution. And this article only points out more reasons why that is becoming necessary.
But my stack is ugly and kludgy and not fit for regular human consumption. We need a comprehensive community effort to make it sexy and easy.