There might be ten other CVs of "okay'ish" engineers in HR's inbox and your interview will end by never hearing back the firm. Or if, despite being cocky, you get an offer there might be a note somewhere next to your CV on the CEO's desk saying "easy-to-work-with level: Only 50% score" which leads to 10k less for you in salary. As an applicant, you want to "manipulate" the employer to give you the best possible offer and why shouldn't you be friendly and a bit submissive to achieve your goal?