That’s the thing about removing controls: if they are there, you don’t have to use them. If they aren’t there, you can’t ever use them.
The US hasn’t been purely free market since, well, ever. What’s to stop car companies from buying legislation to force people into subscription based vehicles? They already force the use of dealers for buying cars...
It’s still legal to drive horse and buggies on roads, even though it is 10x more dangerous for the people driving them. Why haven’t they forced us into stopping horse and buggies? Should someone have forced cars to not be invented because they didn’t have horses and if there aren’t horses, you can’t add horses later? I’ve heard horse and buggies are a lot of fun to ride over riverbeds too, after all.
