Tesla in fact ranks with Acura on quality, above Volvo, and just below Volkswagen and Ford.
The low rating on Mercedes should be pretty embarrassing for them, they're merely one quality notch above Tesla and comparable to Ford.
FWIW it has Tesla scoring near the bottom of the pack with 37 points out of a possible 100, with the lowest entrant scoring 26 points.
Volvo is surprisingly low on that ranking, I know they are now owned by Geely but their brand still has 'super reliable' as an image here in Europe which again contradicts the ratings.
I'm not sure what the inputs were and what definition of reliability they have but I'm definitely interested in finding out more.
The FAQ is here:
https://www.consumerreports.org/car-reliability-owner-satisf...
And I suspect that one reason more expensive vehicles drop like a stone on the report is because they are more complex and so there is simply more that can break, on top of that a person that pays $100K for their car is more likely to be dissatisfied when something isn't working perfectly.
You'll never hear a Kia owner complain about some detailing, but if you paid $85K for a Tesla then you would expect a certain level of quality and you'd be more likely to go back to the dealer for that reason alone if what was delivered wasn't perfect. So this report is as much about expectations and brands as it is about actual reliability.
My own - super simple - method of determining vehicle reliability is to look at second hand car website and to sort by descending mileage in yearly cohorts. That very quickly shows which cars are solid and which aren't. Yes, it is 'survivorship bias', but you can discount for that by weighing by the original number of vehicles sold of a particular model.
Not sure about Kia, but their parents at Hyundai definitely do have better build quality than Tesla. I would imagine that someone buying a new one would complain to the dealership if they tried to shove a car with body gaps as bad as Tesla's ton them... And on a Hyundai less than half the price of Model S you get stuff like cooled seats that Tesla doesn't even offer currently (luxury car, right!) and that didn't work worth crap when they did offer them...