This looks like a fairly small amount of accounts.
0. http://money.cnn.com/2018/02/22/technology/snapchat-update-k...
They most certainly arent anywhere near Kylie Jenner level so Im not sure what that has to do with this.
But I guess no one involved (media, FB) wants this story to be any less newsworthy so I doubt we'll ever have an answer...
Edit: Also, those few accounts pack a punch.
> 1.08 million users followed at least one of the Facebook Pages, and 493,000 users followed at least one of the Instagram accounts. The accounts had spent a combined $167,000 on ads since the start of 2015
That's a lot of influence and a fair bit of money spent on so few accounts. And across the whole Internet Research Agency as discussed by Facebook,
> 126 million people had seen the propaganda group’s Facebook posts and another 20 million had seen its Instagram posts.
Wow - that is a lot of people!
Reusing already-prominent acronyms gets really confusing although I know often it's unintentional.
Many Americans won't know who the IRA were/are, but in the UK (and probably the rest of Europe) it's common knowledge and burnt in.
http://money.cnn.com/2017/11/01/media/russian-facebook-ads-r...
Excitement drives clicks, and Russia is the US's biggest boogey-man du jour (what happened to the pesky North Koreans and Muslims by the way, why don't we hear anything from them anymore?) that we need to government to protect us from, so this campaign should be a big winner I'd think.
https://media.ccc.de/v/34c3-9233-uncovering_british_spies_we...
So while you or I might care about what we say, try to build a reputation, and in general say things in accordance with what we believe, they don’t have to. It’s a radically different proposition, and devastating when done well. Even being discovered can be its own kind of “win” if it creates distrust and instability within the network itself. You can undermine faith in said network by exposing it as essentially corrupted, albeit by you.
Mission accomplished I guess.
I think this is a distraction maneuver by Facebook to direct away attention from the latest events.