If people really cared about their privacy they wouldn't broadcast their personal lives to millions of people (see social media). Until that's corrected (how do you get out of that social cycle where you have to market and yell louder than everyone else?), it's going to continue.

People are mad at FB the same way people get mad when they realize they've been in manipulative relationships, but I'm not sure many people really want to accept that they gave into that despite all the warning signs that have been there for years and it's their own actions which enabled FB to be what it is.

Some of the issue is the belief that anyone really needs FB. We've conditioned ourselves into it, but you don't need it any more than you need TV.