Honestly, it took digging through multiple pages to figure out what (this) Elm was about. If you come in with a preconceived notion of what something is supposed to be about, and there is nothing which even gives a short blurb on project goals, it can be a little bewildering. Clearly it wasn't about the email client (that was a bit tongue-in-cheek), but I was curious about what the project actually was for, and had to really hunt to find any information.