Umm...wut? Would you not agree that bias is in the media is a major issue today, and that it may cause a significant percentage of viewers to abandon a given station or website if they see too much of it? Before the 2016 election, I regularly watched CNN and visited its website. Now it’s such a den of partiality and clickbait headlines that I have relegated it to HuffPo status and cannot trust anything I read there, so I simply don’t go there. I’d imagine there are others that feel this way too.

So if I’m a media company and I see complaints about my stations or a decline in news viewership, I’m going to take steps to stop it from happening. Companies often don’t know that they have problems until customers express their opinions about them, and so Sinclair is trying to keep an open dialogue with their viewers. Since when is asking customers how they feel about your service a bad thing?