In case anyone is interested, if you open the console there are some instructions for scripting your own drawings.
(p.s. Thanks for all the suggestions)
Emergent simulations are my favorite part of compsci, turning it towards an artistic purpose seems like a good pairing, I might steal it and try my luck with CA or something :)
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After playing for a bit I feel like it might be good to have the boids number and age limit a little higher by default (there is no correct setting of course, but it probably helps people get an intuition for what it's doing).
Also increasing max speed makes it much more expressive.
If you take a look at the options(hamburger menu in the top left) you'll see a bunch of options. For example, 'maxForce' is the maximum magnitude of force that can be exerted on a boid for a period of time; this is noticeable if you draw two large 'C's, one with maxForce at min and one at max. I'd recommend cranking up 'boidSize' if you want to get a clearer idea of what's an individual boid is doing.
Steering behaviors are used in a lot in games. For example, A* will give you a great path that looks terribly robotic. Using a steering behavior, perhaps 'seek' towards each path node then 'arrive' at the end of the path, you get significantly more organic movement.