It's not an exhaustive, binary checklist, they are signals to watch out for. They are basically surrogates for trust. If you're selling something that looks like it might have been stolen, you have to come up with a compelling reason to trust you. Meeting at your office and sharing a business card might be such a reason. If the only thing you're comfortable with is meeting in a deserted parking lot late at night, and only communicating over a throwaway anonymous email account, the counterpart is right to suspect something is fishy. On the other hand, if you have an original invoice from the Apple store, then it might be OK.
Sure, there are legitimate reasons for not getting any of these right, but if they get all of them wrong, be very careful.