I've certainly worked in places with very long and strict deploy processes that managed to mangle production data frequently. Even worse, because the deploy process was so strict and long the bad code managed to stay on production for much longer than 10 minutes (the deploy time mentioned in the article).
There's some vague notion out there that long deploy process == safe, but there's very little evidence to suggest that's the case. If anything, it seems much more dangerous because larger changesets are going out all at once.