I work for Pivotal, we directly compete with Red Hat.

Look: they're Red Hat, I mean c'mon now. If you don't think they have great engineers then I'd hate to hear what you think of the rest of us.

These websites are not usually intended for you or I. They're intended to get the interest of the cheque-signers. Enterprise software is a very particular world and it has its particular cadences and norms and approaches. Red Hat understands it well. So does Pivotal. That's why we see so much of each other at a number of places where folks are looking to adopt modern platforms.

Red Hat's marketing is definitely a mess (I say this as an enterprise Red Hat customer in the midst of an OpenShift roll-out), but their engineering is top-notch. Many pieces of k8s originated in OpenShift, and Red Hat is heavily involved in k8s development.

A lot of people come to websites looking for specific products. When you don’t offer an obvious path to what they’re looking for, they get frustrated. I know I do.