Globalised phenomena (Cola, Marvel, McDonald’s) can have localized meanings (trashy/hyped/cool/classy/masculine/feminine). It’s not an either/or thing. In sociology this is dubbed glocalization.
that is watering down the point i think. with companies becoming more and more like amazon, google, and apple, who care about statistics than individual customers, and many, many other aspects of modern society, we are just turning humans into numbers. everything we do is channeled and controlled, which isn’t negated by mcdonalds serving dim sum or whatever in china or other “glocalizations”.
