It’s controversial to say here but I don’t think it gets discussed enough: Net neutrality only really helps established players. That is not to say it hurts others, but it certainly helps established players.
That’s why they all love it. Facebook, Hulu, Netflix, GitHub, Tumblr, Microsoft. Unestablished unpopular players are not the ones getting throttled. It’s the ones already using tons of bandwidth getting throttled and odds are good most new players bandwidth usage is hardly even noticeable to the ISP. They wouldn’t be touting the joys of something that had the potential to displace them.
The one who would be getting throttled is primarily Netflix, who literally uses over half of the bandwidth of the Internet. Literally slows everything else on the Internet down. Netflix doesn’t want to be throttled, so of course they love net neutrality.
I’m not saying net neutrality is inherently bad, I just don’t think it’s as innately good as a lot of the cheerleaders attest.