It's especially funny when small to medium German companies suddenly panic because of the GDPR and when you look at their situation all you can say is "yeah, you should have implemented that 15 years ago, it's already been German law that long".
In Germany not much will change, but at least companies like Facebook can no longer just move to another country with worse privacy laws (like Ireland) and call it a day. For us the GDPR means that protecting user data will no longer be a competitve disadvantage. But if you're a small company and handling data reasonably, the GDPR won't hurt you anyway.