PayPal buys credit card reader startup iZettle for $2.2B (opens in new tab)

(techcrunch.com)

33 pointssyedzbadar7y ago8 comments

8 comments

Does anyone think iZettle is a bad brand name? Compare it with Stripe, Square, Clover, etc.

I can't imagine using it - "Yes, I use my iZettle to process payments."

It appears to be very popular in Latin America. So the pronunciation of iZettle by a Spanish speaker most likely sounds like "e-settle".

Which makes a bit more sense and Def sounds better.

It's a Dutch company, so not sure how it sounds when pronounced in the Netherlands

troligtvis7y ago

It's a swedish company and the name is more "I settle". Like I will pay for dinner, let me handle it :P

Spiritus7y ago

I thought it was Swedish? Even the article hints that: “the Stockholm-based payments provider.”

jazoom7y ago

Much easier to search for

dirtyaura7y ago

Maybe for English-speaking countries. But iZettle is market leader in Europe and LatAm, so the counterargument could be that iZettle is more visually memorable and easier to pronounce than e.g. Square if you are not a fluent English speaker.

nathancahill7y ago

iZettle is huge in LatAm. Almost every small business I know that is starting to accept credit cards (taco stands, coffee shops, small stores) is using it.

Like WhatsApp, I imagine the company wasn't really on the radar for most people in the States.

boyce7y ago

Seen plenty of iZettle devices in the UK lately. Mainly new retail businesses and cafes.

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