So in order for it to make sense to spend that money, you want some evidence there will be a positive return. Far from contradicting my position, what limited data I have seen does not support that effort, at least in the general case. Certainly whatsapp and the like don’t speak to it - they are very much outliers.
By all means try it. If your false positive rate explodes it will be an expensive lesson, but that’s always a risk.
One last point, the idea that nobody thinks about this and try’s thinks is laughable , which is worth noting because some comments in this thread almost suggest that it’s true,.
