For better or worse that's the road Apple chose.
https://www.apple.com/legal/privacy/en-ww/
Think you might be surprised of what data Apple is able to collect. The one that most bothers me is quoted here.
"When you share your content with family and friends using Apple products, send gift certificates and products, or invite others to participate in Apple services or forums, Apple may collect the information you provide about those people such as name, mailing address, email address, and phone number. "
Apple is great at marketing but was hoping we could have a discussion on reality.
https://www.apple.com/legal/privacy/en-ww/
Apple has access to all the same data. Plus Apple even takes the right to collect data on people you interact with. I quote
"When you share your content with family and friends using Apple products, send gift certificates and products, or invite others to participate in Apple services or forums, Apple may collect the information you provide about those people such as name, mailing address, email address, and phone number. Apple will use such information to fulfill your requests, provide the relevant product or service, or for anti-fraud purposes."
Wish we could end this narrative that is just not true. Heck Apple told the TV networks they would share your viewing data on the Apple TV.
"Apple TV service will share viewing data with networks, report claims"
http://www.trustedreviews.com/news/apple-tv-service-will-sha...
Google will target ads in some cases but they are not giving your data away to a third party.
Plus Apple handing over all their users data in China has to be the biggest privacy betrayal example with any big tech company in the US. Have we ever had anything else like it?
"Campaign targets Apple over privacy betrayal for Chinese iCloud users"
https://www.amnesty.org/en/latest/news/2018/03/apple-privacy...
Ironically China gov was hacking Gmail accounts and Google instead chose to leave China.
I get marketing but hope on HN we can use reality instead of marketing narratives.