What we've learned about marketing on Reddit (with real data) (opens in new tab)

(indiehackers.com)

18 pointsceslami7y ago4 comments

4 comments

Side Note: The Link to their website, on Indiehackers, has a "copy/paste" link which has ProductHunt as the referring source, for their Google Analytics "?utm_source=product_hunt".

    https://www.wingsflightclub.com/?utm_source=product_hunt&utm_medium=learn&utm_campaign=how_to_launch_on_reddit&utm_content=homepage_link_intro

This is going to give them incorrect referral information, as all the IndieHackers.com referrals would fall under ProductHunt referrals.

ceslamiOP7y ago

Good eye, thanks! Fixed.

diego_moita7y ago

Interesting, but a lot of what I see is just plain luck:

> A match made in heaven! This community has about 175,000 subscribers

> We got lucky with this one. Our product is specifically geared towards travelers with a thrifty streak.

> successful marketing on Reddit is that it isn't perfectly reproducible. It hinges on finding a community that is both aligned with your product's value, and accepting of promotional posts.

It is trickier to apply this approach in communities 10 times smaller. If you start repeating the pitches you end up meeting people that frequent more than one community and the conversation degenerates into hostility.

ceslamiOP7y ago

You make a good point - luck plays some a role. That said, where I think we got lucky was finding a good "community fit" (Step 1 from the article). It was up to us to execute well on the rest :)

In terms of audience size, I would expect smaller audiences to yield smaller results. Despite that, I think the message of the post is that building an authentic relationship with a community means you can grow alongside them over time. This means continuous feedback, new ideas, etc. All stuff that's useful to us as technologists and entrepreneurs!

j / k navigate · click thread line to collapse

4 comments

justboxing7y ago

Side Note: The Link to their website, on Indiehackers, has a "copy/paste" link which has ProductHunt as the referring source, for their Google Analytics "?utm_source=product_hunt".

    https://www.wingsflightclub.com/?utm_source=product_hunt&utm_medium=learn&utm_campaign=how_to_launch_on_reddit&utm_content=homepage_link_intro

This is going to give them incorrect referral information, as all the IndieHackers.com referrals would fall under ProductHunt referrals.

ceslamiOP7y ago

Good eye, thanks! Fixed.

diego_moita7y ago

Interesting, but a lot of what I see is just plain luck:

> A match made in heaven! This community has about 175,000 subscribers

> We got lucky with this one. Our product is specifically geared towards travelers with a thrifty streak.

> successful marketing on Reddit is that it isn't perfectly reproducible. It hinges on finding a community that is both aligned with your product's value, and accepting of promotional posts.

ceslamiOP7y ago

You make a good point - luck plays some a role. That said, where I think we got lucky was finding a good "community fit" (Step 1 from the article). It was up to us to execute well on the rest :)

j / k navigate · click thread line to collapse