If you're worried about building products that appeal to the indolent and apathetic, just look at the entertainment industry, where actors and screenwriters work very very long hours to produce content that reliably keeps the indolent and apathetic entertained.
If you're just worried about diversity, I assure you that there are plenty of husbands, fathers, wives, mothers, and even single women, as well as both men and women of all ethnic and national backgrounds, who are diligent and conscientious.