> Easy.
If you're spectating, maybe. Completely falls apart when you try to engage in dialogue on Twitter, which is what both Twitter, Inc. and I want.
Say I follow someone because I like what they say. And I want to discuss what they're saying, or to explore existing discussions. I'm going into this ready to have a thoughtful debate or two.
So I open the replies, and they're what I consider to be garbage: flamewars, reaction GIFs, propaganda, straight-up bad-faith trolling, and worse. But maybe there's some good in here somewhere?
Assume I'm a typical human with emotions and stuff. Do I:
A) Immediately close the thread! It's not worth it, and I have the ability and willpower to bow out.
B) Scroll through the replies, muting and blocking people. Maybe if I do this enough I'll have a nicer experience on the next thread I open. Wow there sure are a lot of these folks!
C) Take the bait. Someone is wrong on the internet.
You know already, but I'll tell you anyway. I, typical human, tend to rush headlong into option C), which wastes my time, makes me unhappy, and gives me a negative perception of the quality of discussions on Twitter. Twitter, Inc. doesn't want that either, but they've picked these replies to show me. Clearly they don't know what kind of thing I think is garbage. So what can they do?
It's not easy.