Edit: there's a video on Facebook that covers the whole process in a minute. My hunch is partly right: the wrapper and chocolate cup are indeed completed first, then a circle of peanut butter is indeed placed in, then the thing is shaken to encourage that peanut butter to fill the space uniformly. However the chocolate "lid" is just plopped on as one wide dollop from a hose, and then blown out across the cup with compressed air: so the Voronoi cells probably come either from this blowing phase, or else the hose has some sort of "spreader" inside of it or so.