> While it's certainly Apple's prerogative to play EU states off against each other to get the best deal
It certainly IS NOT. When Apple "get's a deal" it is by definition market manipulation. You're not supposed to "get a deal" regarding taxation!
The same taxation rules must apply to every company or else there is illegal subsidy. The whole idea around "making a deal" on tax is horrendous anti-capitalist BS.
It's exactly the same as "making a deal" wrt the law in a corrupt country. A corporation "making a deal" by having government look away when they do something illegal, or getting their competitors fined on dubious charges.
Apple, Google, Microsoft, and basically all of those companies ARE THE SCUM OF THE EARTH for not refusing do to business with the market-corrupting Irish Republic.