Microsoft can never let the marketing people stop having control and ruining their products. They are trying to make it more useable and user friendlier, but it's funny seeing the push back within the product.
Windows 10 telemetry is a great example: They shot themselves in the foot PR-wise on an otherwise excellent operating system, chasing a pile of metadata that won't really be significantly more useful than what they get from people who voluntarily agree to be Windows Insiders. There isn't a good business case for preventing people from shutting off error reporting, and it's had a huge impact on mitigating all of their other efforts to repair their image.
It's a shame, really, because Windows 10 is a decent OS, and it fixed most of the issues with 8.
It doesn't matter how much goodwill a specific department might have, power struggle and department differences always end up impacting it.
