"They have a lot of money and we would like to have that."

The actual "damages" have nothing to do with their total revenue, only the revenue incident to the behavior in question, which is an independent value and not a percentage of total revenue.

For example, if they improve their search engine which causes more people to use it, it doesn't change the actual amount of damage from separate actions -- it may even reduce it by transitioning some of the defaulted users into users who would make an affirmative choice in their favor -- but it would have increased the amount of the fine when calculated as a percentage of revenue because it would have increased their total revenue.