No, because ISPs are natural monopolies (https://en.wikipedia.org/wiki/Natural_monopoly). The government allows them to have a regional monopoly in exchange for investing in the infrastructure. As such, there’s no easy way for competition to happen. (You would have to invest in a new infrastructure. Notice how you never have two cable companies or two DSL companies unless it’s one company selling under two names). The reason net neutrality is a big deal is because ISPs want their cake and eat it too. They like the protections of a natural monopoly but they don’t like the regulations that comes with it.

So ISPs dictating what content is acceptable would be like your garbage collection company refusing to collect political flyers for an opposing party or something. Even though it’s not technically the government, I would see it as a government sponsored entity.

Now if you want something compariable, consider the bakery refusing to serve a gay couple. Even though I support gay rights, I agree there with the Supreme Court that a private entity should not be forced to endorse speech they do not agree with. And that would be what Apple is doing here.