By saying that they don't look at it as stealing and then saying that they look at it another way, there is an implication that the way they look at it somehow relates to the perspective that it's stealing.
In other words, there has to be some reason that they don't see it as stealing but do see it as a failure by Apple to meet the needs of it's consumers. That reason is the relationship between the two concepts and I don't understand what that relationship is.
