It's a lot easier to hold few companies accountable, than to hold millions of consumers accountable.
> And good luck trying to prove to a fridge service provider that their unit has an intermittent thermostat problem...
That's also a problem when you buy a product.
> but they wouldn't care much about your power bill, nor fridge features
I suppose the market will do its job. Cost of ownership is transparent (monthly fee plus power use), so consumers can easily choose, and they can easily switch.
> It sounds like a nightmare to me.
I'm already having nightmares about the environment right now.