FYI these are the specific points they are going after:
-display housing ads either only to men or women;
-not show ads to Facebook users interested in an "assistance dog," "mobility scooter," "accessibility" or "deaf culture";
-not show ads to users whom Facebook categorizes as interested in "child care" or "parenting," or show ads only to users with children above a specified age;
-to display/not display ads to users whom Facebook categorizes as interested in a particular place of worship, religion or tenet, such as the "Christian Church," "Sikhism," "Hinduism," or the "Bible."
-not show ads to users whom Facebook categorizes as interested in "Latin America," "Canada," "Southeast Asia," "China," "Honduras," or "Somalia."
-draw a red line around zip codes and then not display ads to Facebook users who live in specific zip codes.
Pretty damn clear: gender, race, disability and religion.