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0 pointsMBCook7y ago0 comments

> The slippy slope here is already in operation.

Except there are 40 years of court decisions clarifying how the law should be interpreted.

0 comments

Most of the case law dates from before internet advertising microtargeting. We're in novel legal territory here.

That said, it's possible that a forward-thinking court has already resolved the question under discussion. Can you point me to case law that discusses the boundary between discriminatory and non-discriminatory ad targeting based on demographic correlates?

MBCookOP7y ago

The fact it’s an online entity may or may not be novel (I imagine Craig’s List has been sued over this).

I meant my comment to refer to the idea of a slippery slope on what does/does not count as a discriminatory. There is lots of case law on that.

I think it’s safe to say if a court has previous rules you can’t put ‘No X’ or ‘Y only’ in a newspaper ads you can use t as a filter for ad targeting.

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