So I don’t see why any of that should be allowed here.
And it would only apply to things that have a heavy discriminatory effect. I don’t see why it would matter if you chose not to advertise your non-pet friendly apartment complex to people who have pets. Unless someone can show that’s a pretty direct proxy to a protected class it seems fine.
Again, this only applies to kinds of ads covered by this (or similar) laws. Housing and employment are the only two kinds I know of. I see no reason why you should be restricted in who you choose to advertise your new T-shirt to.